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CDC's Crisis & Emergency Risk Communication (CERC)
On Demand
Course Overview
Course Quality Rating
TBD
Course Description
This course is provided by CDC and will require a secondary login and/or registration.
This course is designed to increase knowledge and develop competencies in crisis and emergency risk communication (CERC) practices and strategies. Content is derived from lessons learned during public health emergencies and research in the fields of public health and emergency risk communication.
Click the LAUNCH button below to start or be taken to the course.
Target Audience
None listed
Learning Objectives
Having completed this course, the learner will be able to:
Explain Crisis and Emergency Risk Communication (CERC) principles
Describe the psychology of a crisis and the type of messages each audience needs
Explain how to tailor messages
Define core concepts of crisis communication planning
Explain the roles of the media and spokesperson
Describe the benefits of social media and mobile media devices
Identify ways to develop relationships with stakeholders and partners
Council of Linkages Core Competencies for Public Health Professionals (COL)/COL Tier(s)
Gathers information that can inform options for policies, programs, and services (e.g., secondhand smoking policies, data use policies, HR policies, immunization programs, food safety programs)
Describes implications of policies, programs, and services
Implements policies, programs, and services
Gathers information for evaluating policies, programs, and services (e.g., outputs, outcomes, processes, procedures, return on investment)
Applies strategies for continuous quality improvement
Describes how public health informatics is used in developing, implementing, evaluating, and improving policies, programs, and services (e.g., integrated data systems, electronic reporting, knowledge management systems, geographic information systems)
Professional/Disciplinary Competencies
Public Health Preparedness Capabilities: Community Preparedness:
Function 1: Determine risks to the health of the jurisdiction
Function 2: Build community partnerships to support health preparedness
Function 3: Engage with community organizations to foster public health, medical, and mental/behavioral health social networks
Function 4: Coordinate training or guidance to ensure community engagement in preparedness efforts
Emergency Operations Coordination:
Function 1: Conduct preliminary assessment to determine need for public activation
Function 2: Activate public health emergency operations
Function 3: Develop incident response strategy
Function 4: Manage and sustain the public health response
Function 5: Demobilize and evaluate public health emergency operations
Public Health Preparedness and Response Core Competencies:
Communicate and Manage Information
Manage information related to an emergency
Use principles of crisis and risk communications
Report information potentially relevant to the identification and control of an emergency through the chain of command
Collect data according to protocol
Manage the recording and/or transcription of data to protocol
Format
Online/ Self-study
Credit /CEU
See http://emergency.cdc.gov/cerc/cerconline/training/index.html for credit information.
Duration
2.5 hrs.
Specifications
None listed
Course Publication Date
None listed