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Managing in the Experience Economy

On Demand

Course Overview

Course Quality Rating

Course Description
Goods and services are everywhere being commoditized; what consumers want are experiences—memorable events that engage customers (whether individuals or businesses) in inherently personal ways.

In this provocative presentation, B. Joseph Pine II explains why this is so and shows how you and your company— no matter its industry or current offerings—can succeed in today's Experience Economy.

This webcast is provided by American Management Association and will require a secondary login and/or registration. Click the LAUNCH button below to start or be taken to the course.

Target Audience
Managers in a workplace.

Learning Objectives
Upon completion of this webcast, the learner will be able to:

  1. Embrace the developments of more and more people relying on their smartphones, connecting via social media, and embracing technology across all facets of their personal and business lives to create experiences that fuse the real and the virtual.

Council of Linkages Core Competencies for Public Health Professionals (COL)/COL Tier(s)
None listed

Professional/Disciplinary Competencies
None listed


Credit /CEU
None available

1 hr.

None listed

Course Publication Date
June 6, 2012

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